Aaker, David A. <br/><br/>
Brand portfolio strategy :  creating relevance, differentiation, energy, leverage, and clarity / 
David A. Aaker 
 - New York, N.Y. :  Free Press,  c2004 
 - 348 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780743249386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--PLANNING<br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>BRAND NAME PRODUCTS--VALUATION--MANAGEMENT<br/>BRANDING (MARKETING)
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / A243B