TY  - BOOK
AU  - Aaker,David A.
TI  - Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity 
SN  - 9780743249386
AV  - HD69 .B7 A243B
PY  - 2004///
CY  - New York, N.Y.
PB  - Free Press
KW  - BRAND NAME PRODUCTS
KW  - PLANNING
KW  - MANAGEMENT
KW  - VALUATION
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references and index
ER  -