TY - BOOK AU - Adamson,Allen P. TI - BrandDigital: simple ways top brands succeed in the digital world SN - 9780230606043 AV - HF5415.1255 A325B PY - 2008/// CY - New York, N.Y. PB - Palgrave Macmillan KW - BRANDING (MARKETING) KW - BRAND NAME PRODUCTS KW - INTERNET MARKETING N1 - Includes index ER -