Tai, Jacky 1970- Transforming your business into a brand : the 10 rules of branding / Jacky Tai, Wilson Chew - Singapore : Marshall Cavendish Business, c2007 - 192 p. : ill. ISBN: 9789812613868 Subjects--Topical Terms: BRAND NAME PRODUCTSBRAND NAME PRODUCTS--MARKETING LC Class. No.: HD69 .B7 / T34T