TY  - BOOK
AU  - Dusenberry,Phil
TI  - One great insight is worth a thousand good ideas: an advertising hall-of-famer reveals the most powerful secret in business 
SN  - 1591841429
AV  - HF5822 D873O
PY  - 2006///
CY  - New York, N.Y.
PB  - Portfolio
KW  - ADVERTISING
KW  - PSYCHOLOGICAL ASPECTS
KW  - INSIGHT
KW  - DIFFERENTIATION (COGNITION)
KW  - CREATIVE ABILITY IN BUSINESS
N1  - Includes index
ER  -