Tai, Jacky 1970- Killer differentiators : 13 strategies to grow your brand / Jacky Tai, Wilson Chew - Singapore : Marshall Cavendish Business, c2008 - 342 p. : ill. ISBN: 9789812615701 Subjects--Topical Terms: BRAND NAME PRODUCTSBRANDING (MARKETING) LC Class. No.: HD69 .B7 / T34K