Kellogg on advertising & media : the Kellogg School of Management / Kellogg on advertising and media : the Kellogg School of Management edited by Bobby J. Calder - Hoboken, N.J. : Wiley, c2008 - 292 p. : ill. Includes bibliographical references and index ISBN: 9780470119860 Subjects--Topical Terms: ADVERTISING MEDIA PLANNINGADVERTISING LC Class. No.: HF5826.5 / K444