Hatch, Mary Jo <br/><br/>
Taking brand initiative :  how companies can align strategy, culture, and identity through corporate branding / 
Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins 
 - San Francisco, Calif. :  Jossey-Bass,  c2008 
 - 266 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780787998301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CORPORATE IMAGE<br/>CORPORATE CULTURE<br/>BRANDING (MARKETING)
<br/><br/><label>LC Class. No.: </label>HD59.2  / H372T