TY  - BOOK
AU  - Hatch,Mary Jo
AU  - Schultz,Majken
TI  - Taking brand initiative: how companies can align strategy, culture, and identity through corporate branding 
SN  - 9780787998301
AV  - HD59.2 H372T
PY  - 2008///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - CORPORATE IMAGE
KW  - CORPORATE CULTURE
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references and index
ER  -