Crainer, Stuart <br/><br/>
The ultimate book of business brands :  insights from the world's 50 greatest brands / 
Stuart Crainer, Des Dearlove 
 - New ed. 
 - Oxford :  Capstone,  2003 
 - 216 p. 
 - Capstone reference .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>1841124397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / C724U 2003