Brands and branding / 
Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] 
 - New York, N.Y. :  Bloomberg Press,  c2004 
 - 256 p. :  ill. (some col.) 
 - The economist .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781576601471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS<br/>BRAND NAME PRODUCTS--MARKETING<br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>BRAND NAME PRODUCTS--FORECASTING
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B726