TY  - BOOK
AU  - Clifton,Rita
AU  - Simmons,John
AU  - Ahmad,Sameena
TI  - Brands and branding
T2  - The economist
SN  - 9781576601471
AV  - HD69 .B7 B726
PY  - 2004///
CY  - New York, N.Y.
PB  - Bloomberg Press
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - MANAGEMENT
KW  - FORECASTING
N1  - Includes bibliographical references and index
ER  -