Keller, Kevin Lane <br/><br/>
Best practice cases in branding :  lessons from the world's strongest brands / 
Kevin Lane Keller 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2008 
 - 382 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780131888654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MANAGEMENT--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / K444B 2008