TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding: lessons from the world's strongest brands 
SN  - 9780131888654
AV  - HD69 .B7 K444B 2008
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - CASE STUDIES
N1  - Includes bibliographical references
ER  -