TY  - BOOK
AU  - Silk,Alvin J.
ED  - Harvard Business School.
TI  - What is marketing?
SN  - 9781422104606
AV  - HF5415 W427
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -