Media programming : strategies and practices /
Media programming : strategies & practices
Susan Tyler Eastman, Douglas A. Ferguson
- 8th ed. , international student ed.
- Australia : Thomson/Wadsworth, c2009
- 466 p. : ill.
Cover title: Media programming : strategies & practices
Includes bibliographical references and indexes
9780495503071
TELEVISION PROGRAMS--PLANNING RADIO PROGRAMS--PLANNING CABLE TELEVISION--PLANNING