TY  - BOOK
AU  - Vollmer,Christopher
AU  - Precourt,Geoffrey
TI  - Always on: advertising, marketing and media in an era of consumer control 
SN  - 9780071508285
AV  - HF 5415.1265 V644A
PY  - 2008///
CY  - New York, N.Y.
PB  - McGraw Hill
KW  - Internet marketing
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -