TY - BOOK AU - Wang,Shaoqiang TI - Designing the brand experience SN - 9789812457325 AV - HF5415.1255 D474 PY - 2008/// CY - Singapore PB - Page One KW - Branding (Marketing) KW - Pictorial works KW - Brand name products KW - Management KW - Corporate image KW - Industrial design coordination KW - Graphic arts ER -