Fisher-Buttinger, Claudia <br/><br/>
Connective branding :  building brand equity in a demanding world / 
Claudia Fisher-Buttinger and Christine Vallaster 
 - Chichester :  Wiley,  c2008 
 - 358 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470512401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Brand name products--Valuation--Management<br/>Branding (Marketing)<br/>Corporate image
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / F573C