TY  - BOOK
AU  - Davis,John A.
TI  - The Olympic Games effect: how sports marketing builds strong brands 
SN  - 9780470823668
AV  - GV721.5 D384O
PY  - 2008///
CY  - Singapore
PB  - Wiley
KW  - OLYMPICS
KW  - ECONOMIC ASPECTS
KW  - SPORTS
KW  - MARKETING
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references and index
ER  -