McDaniel, Carl, Jr.
Marketing research /
Carl McDaniel, Jr., Roger Gates
- 7th ed.
- Hoboken, N.J. : Wiley, c2007
- 623 p. : ill. (chiefly col.), col. maps + 1 CD-ROM
Includes bibliographical references and index
9780471755289
MARKETING RESEARCH
HF5415.2 / M322M 2007