Gillespie, Kate
Global marketing /
Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey
- 2nd ed.
- Boston, Mass. : Houghton Mifflin, c2007
- 619 p. : col. ill., col. maps
Includes bibliographical references and indexes
9780618659531
Export marketing
Export marketing--Management
International business enterprises--Management
HF1416 / G544G 2007