TY  - BOOK
AU  - Tollin,Karin
AU  - Caru,Antonella
TI  - Strategic market creation: a new perspective on marketing and innovation management 
SN  - 9780470694275
AV  - HF5415.13 S772
PY  - 2008///
CY  - London
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Product management
N1  - Includes bibliographical references and index
ER  -