TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing express
SN  - 9780547060033
AV  - HF5415 P742M
PY  - 2009///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -