Chevalier, Michel
Luxury brand management : a world of privilege /
Michel Chevalier, Gerald Mazzalovo
- Singapore : Wiley, 2008
- 423 p. : ill.
Includes bibliographical references and index
9780470823262
BRAND NAME PRODUCTS--MANAGEMENT
BRANDING (MARKETING)
LUXURIES--MARKETING
HD69 .B7 / C438L