Chevalier, Michel

Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo - Singapore : Wiley, 2008 - 423 p. : ill.

Includes bibliographical references and index

9780470823262


BRAND NAME PRODUCTS--MANAGEMENT
BRANDING (MARKETING)
LUXURIES--MARKETING

HD69 .B7 / C438L