TY  - BOOK
AU  - Chevalier,Michel
AU  - Mazzalovo,Gerald
TI  - Luxury brand management: a world of privilege 
SN  - 9780470823262
AV  - HD69 .B7 C438L
PY  - 2008///
CY  - Singapore
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - BRANDING (MARKETING)
KW  - LUXURIES
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -