Gerzema, John  1961- <br/><br/>
The brand bubble :  the looming crisis in brand value and how to avoid it / 
John Gerzema, Ed Lebar 
 - San Francisco, Calif. :  Jossey-Bass,  c2008 
 - 252 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470183878 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--VALUATION<br/>BRANDING (MARKETING)<br/>BRAND NAME PRODUCTS--CASE STUDIES
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / G479B