TY  - BOOK
AU  - Gerzema,John
AU  - Lebar,Ed
TI  - The brand bubble: the looming crisis in brand value and how to avoid it 
SN  - 9780470183878
AV  - HD69 .B7 G479B
PY  - 2008///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - BRAND NAME PRODUCTS
KW  - VALUATION
KW  - BRANDING (MARKETING)
KW  - CASE STUDIES
N1  - Includes bibliographical references and index
ER  -