Ford, Kevin <br/><br/>
Brands laid bare :  using market research for evidence-based brand management / 
Kevin Ford 
 - Chichester :  Wiley,  2005 
 - 158 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780470012833 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--MANAGEMENT<br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / F672B