TY  - BOOK
AU  - Ford,Kevin
TI  - Brands laid bare: using market research for evidence-based brand management 
SN  - 9780470012833
AV  - HD69 .B7 F672B
PY  - 2005///
CY  - Chichester
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
KW  - MARKETING RESEARCH
N1  - Includes index
ER  -