Temporal, Paul

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal - Rev. ed. - Singapore : Wiley, 2001 - 291 p. : ill.

Includes bibliographical references and index

9780471479109


BRAND NAME PRODUCTS--CASE STUDIES
MARKETING--CASE STUDIES
COMPETITION, INTERNATIONAL--CASE STUDIES

HD69 .B7 / T456B 2001