TY  - BOOK
AU  - Temporal,Paul
TI  - Branding in Asia: the creation, development, and management of Asian brands for the global market 
SN  - 9780471479109
AV  - HD69 .B7 T456B 2001
PY  - 2001///
CY  - Singapore
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - CASE STUDIES
KW  - MARKETING
KW  - COMPETITION, INTERNATIONAL
N1  - Includes bibliographical references and index
ER  -