Brands and branding /
[edited by] Rita Clifton ; with Sameena Ahmad ... [et al.]
- 2nd ed.
- London : Profile, c2009
- 284 p. : ill. (some col.)
- The economist .
Includes bibliographical references and index
9781846681196
BRAND NAME PRODUCTS BRAND NAME PRODUCTS--MARKETING BRAND NAME PRODUCTS--MANAGEMENT BRAND NAME PRODUCTS--FORECASTING