The persuasion handbook : developments in theory and practice / [edited by] James Price Dillard, Michael Pfau - Thousand Oaks, Calif. : SAGE, c2002 - 874 p. : ill., map

Includes bibliographical references and indexes

0761920064


PERSUASION (PSYCHOLOGY)--SOCIAL ASPECTS
PERSUASION (RHETORIC)

HM1196 / P477