TY  - BOOK
AU  - Dillard,James Price
AU  - Pfau,Michael
TI  - The persuasion handbook: developments in theory and practice 
SN  - 0761920064
AV  - HM1196 P477
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - PERSUASION (PSYCHOLOGY)
KW  - SOCIAL ASPECTS
KW  - PERSUASION (RHETORIC)
N1  - Includes bibliographical references and indexes
ER  -