TY  - BOOK
AU  - Maxwell,Richard
AU  - Dickman,Robert
TI  - The elements of persuasion: use storytelling to pitch better, sell faster & win more business 
SN  - 9780061179037
AV  - HF5438.25 M398E
PY  - 2007///
CY  - New York, N.Y.
PB  - Collins
KW  - SELLING
KW  - PERSUASION (PSYCHOLOGY)
KW  - SUCCESS IN BUSINESS
KW  - PSYCHOLOGICAL ASPECTS
KW  - BUSINESS COMMUNICATION
KW  - STORYTELLING
N1  - Includes index
ER  -