Tungate, Mark 1967-

Fashion brands : branding style from Armani to Zara / Mark Tungate - 2nd ed. - London : Kogan Page, 2008 - 264 p. : col. ill.

Includes bibliographical references and index

9780749453053


FASHION MERCHANDISING
BRANDING (MARKETING)
ADVERTISING--FASHION

HD9940 .A2 / T863F 2008