Gilmore, James H. <br/><br/>
Authenticity :  what consumers really want / 
James H. Gilmore, B. Joseph Pine II 
 - Boston, Mass. :  Harvard Business School Press,  c2007 
 - 299 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT<br/>CONSUMER BEHAVIOR<br/>CONSUMERS' PREFERENCES
<br/><br/><label>LC Class. No.: </label>HF5415.15  / G545A