TY  - BOOK
AU  - Gilmore,James H.
AU  - Pine II,B.Joseph
TI  - Authenticity: what consumers really want 
SN  - 9781591391456
AV  - HF5415.15 G545A
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - PRODUCT MANAGEMENT
KW  - CONSUMER BEHAVIOR
KW  - CONSUMERS' PREFERENCES
N1  - Includes bibliographical references and index
ER  -