TY  - BOOK
AU  - Aaker,David A.
TI  - Spanning silos: the new CMO imperative 
SN  - 9781422128763
AV  - HF5415.13 A243S
PY  - 2008///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - MARKETING
KW  - MANAGEMENT
N1  - Includes bibliographical references and index
ER  -