TY  - BOOK
AU  - Cone,Steve
TI  - Powerlines: words that sell brands, grip fans, and sometimes change history 
SN  - 9781576603048
AV  - HF6135 C663P
PY  - 2008///
CY  - New York, N.Y.
PB  - Bloomberg Press
KW  - SLOGANS
KW  - BRAND NAME PRODUCTS
KW  - MARKETING
KW  - ADVERTISING
N1  - Includes bibliographical references and index
ER  -