Grant, John  1964- <br/><br/>
The brand innovation manifesto :  how to build brands, redefine markets and defy conventions / 
John Grant 
 - Chichester :  Wiley,  c2006 
 - 310 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470027516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS--SOCIAL ASPECTS<br/>BRAND NAME PRODUCTS--PSYCHOLOGICAL ASPECTS<br/>BRAND NAME PRODUCTS--MARKETING<br/>LIFESTYLES--ECONOMIC ASPECTS<br/>CONSUMER BEHAVIOR<br/>BRANDING (MARKETING)
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / G726B