TY  - BOOK
AU  - Grant,John
TI  - The brand innovation manifesto: how to build brands, redefine markets and defy conventions 
SN  - 9780470027516
AV  - HD69 .B7 G726B
PY  - 2006///
CY  - Chichester
PB  - Wiley
KW  - BRAND NAME PRODUCTS
KW  - SOCIAL ASPECTS
KW  - PSYCHOLOGICAL ASPECTS
KW  - MARKETING
KW  - LIFESTYLES
KW  - ECONOMIC ASPECTS
KW  - CONSUMER BEHAVIOR
KW  - BRANDING (MARKETING)
N1  - Includes bibliographical references and index
ER  -