Designing brand identity : an essential guide for the entire branding team /
Designing brand identity : an essential guide for the whole branding team
Alina Wheeler
- 3rd ed.
- Hoboken, N.J. : Wiley, c2009
- 310 p. : ill. (chiefly col.)
Cover title: Designing brand identity : an essential guide for the whole branding team
Includes bibliographical references and index
9780470401422
BRAND NAME PRODUCTS BRANDING (MARKETING) TRADEMARKS--DESIGN ADVERTISING--BRAND NAME PRODUCTS