TY  - BOOK
AU  - Kendall,Gordon T.
TI  - Fashion brand merchandising
SN  - 9781563675614
AV  - HD9940 .A2 K462F
PY  - 2009///
CY  - New York, N.Y.
PB  - Fairchild Books
KW  - FASHION MERCHANDISING
KW  - BRANDING (MARKETING)
KW  - ADVERTISING
KW  - FASHION
N1  - Includes bibliographical references and index
ER  -