Branding /
Branding : brand strategy, design and implementation of corporate and product identity
Helen Vaid
- New York, N.Y. : Watson-Guptill, 2003
- 192 p. : col. ill.
Covet title: Branding : brand strategy, design and implementation of corporate and product identity Includes index
082305682X
BRANDING (MARKETING) BRAND NAME PRODUCTS--MANAGEMENT