TY  - BOOK
AU  - Vaid,Helen
TI  - Branding
SN  - 082305682X
AV  - HD69 .B7 V342B
PY  - 2003///
CY  - New York, N.Y.
PB  - Watson-Guptill
KW  - BRANDING (MARKETING)
KW  - BRAND NAME PRODUCTS
KW  - MANAGEMENT
N1  - Covet title: Branding : brand strategy, design and implementation of corporate and product identity; Includes index
ER  -