Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day 
 - 9th ed. 
 - Hoboken, N.J. :  Wiley,  c2007 
 - 774 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780470050767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF5415.2  / A243M 2007