TY - BOOK AU - Aaker,David A. AU - Kumar,V. AU - Day,George S. TI - Marketing research SN - 9780470050767 AV - HF5415.2 A243M 2007 PY - 2007/// CY - Hoboken, N.J. PB - Wiley KW - MARKETING RESEARCH N1 - Includes bibliographical references and index ER -