TY  - BOOK
AU  - Aaker,David A.
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 9780470050767
AV  - HF5415.2 A243M 2007
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references and index
ER  -