TY  - BOOK
AU  - Fog,Klaus
AU  - Budtz,Christian
AU  - Yakaboylu,Baris
TI  - Storytelling: branding in practice 
SN  - 3540235019
AV  - HD69 .B7 F63S
PY  - 2005///
CY  - Berlin
PB  - Springer
KW  - BRANDING (MARKETING)
KW  - PRODUCT MANAGEMENT
N1  - Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling-branding i praksis; Includes bibliographical references and index
ER  -